The employees responsible for Marketing can define, run and follow up marketing activities and measure their effectiveness.
Via the CRM system, sales and marketing employees can quickly and easily prepare lists according to different view-points. These lists can be used for telephone, e-mail and personal inquiries, or for mass e-mail, letter or fax campaigns. The contents can be prospects or flyers already saved in the system. Microsoft CRM automatically traces e-mail answers, which allows sales employees to easily differentiate current and closed campaigns.
Campaigns can be assessed according to effectiveness, cost-effectiveness, area distributions or any predefined data set.

